Project Background
Baleno Fashion Co., Ltd., opened the first BALENO (Baleno) stores in July 1996, has so far opened stores in more than 270 cities in China with over 2000 branches in Guangzhou, Beijing, Shanghai, Hong Kong, Taiwan, Singapore and have many branches and shops in other major cities and overseas. With solid strength, Baleno operates a series of brand in the fashion; with its products in good quality, attractive prices and excellent customer service, Baleno become one of the first-choice clothing brand in consumers’ choice.
In order to meet the business development, Guangzhou Friendship Baleno Services Limited (hereinafter referred to as "Baleno") planned to build a new logistics center in Guangzhou Yonghe Development Zone and meet the Baleno existing warehouse operations and future logistics and business development. The Guangzhou Baleno logistics center covers an area of 20,776 square meters.
Project Summary
BPS made use of logistics and supply chain management and industrial engineering technology, coupled with years of research in logistics projects, gave recommendations on the Baleno business processes and information systems according to the present and future needs of the logistics center. The research methods and tools include: process analysis, time analysis, EIQ, order forecast, and ABC analysis.
The overall system configuration is designed in accordance with the following principles:
Investment Term
Based on existing process and bottleneck areas, BPS proposed solutions for its warehouse layout and operations workflow. The solution is integrated with the logistics system, which have reduced the logistics costs, improved the operations efficiency and maximized the economic benefits.